Profitable VC‑backed SMB SaaS | 1–3 % equity | UK visa sponsor | Own GTM for 500+ kitchens About Jelly Jelly is rebuilding the operating system for food businesses from the ground up. Kitchens in Michelin stars, pubs, cafes and hotels still run core ops on pen & paper; we give them a modern operating system. 500 + sites use Jelly today and we’re profitable. Why Now We reached profitability without a growth team; operators stay and expand. Distribution is the bottleneck. Join before the engine is built and invent the GTM playbook that powers the next chapter. The Mission This is not about inheriting a system. This is about inventing one, and becoming known for it. Your challenge is to invent the GTM model no one has cracked in this space. Not by running old playbooks, but by designing, testing, and proving a new, asymmetric path to scale that only Jelly could own. You’ll Work With Founder (sales/onboarding) • Part-time BD caller (warm inbound) • Part-time Designer (creative) • Support assistant (CRM/admin) • Engineers (shipping fast). You Might Be a Fit If * You’ve spent 2–6 years at an early-stage startup, ideally <20 people * You helped take GTM from 0 → something real. You might not have led it all, but you were hands-on * You’re now ready to lead and want full ownership * You think in systems, loops, and triggers, not just campaigns * You love designing experiments and figuring out what works * You’re scrappy, decisive, and unafraid to be wrong because speed is how we find what works * You obsess over outcomes, not output - CAC, LTV, payback, retention * You know how to write sharp copy, launch tests, and move fast * You’re curious about chefs, restaurants, operators, and how they behave Where This Role Can Go * Head of GTM – own the system you invent * Head of Commercial – lead across product, sales, and distribution * IC Operator – stay close to the ground and build what others will copy What You’ll Get * Real ownership from day one * £40–60k depending on experience * Significant equity (1–3 %) and long‑term career upside * Weekly 1-on-1 with founder; access to roadmaps; seat in board meetings * 33 days holiday, Hybrid London (Bank), Visa sponsorship available * Fortnightly team dinners at customer restaurants Interview Process Intro call with founder (15 min) Working session on a real problem (2 hr) Final conversation with team + founder (2 hr) Apply here or DM me (JJ) on WhatsApp +447855553652 with one growth idea you’d test and why. https://getjelly.notion.site/founding-gtm-lead. Location : London Area, United Kingdom