Job summary Closing Date: 03.06.25 (this may change dependent on response) Shortlisting to take place after closing date: commencing 04.06.25 Interview expected to take place in the week following shortlisting: commencing 09.06.25 The Head of Communications and Marketing will lead Bradford Hospitals Charity's strategic communications and marketing activities during an exciting period of growth and transformation. Working as part of the Senior Management Team, you'll guide our small but dynamic team in elevating the charity's profile internally across the Trust and externally across Bradford and surrounding areas. You'll develop compelling narratives that connect supporters with opportunities to make a meaningful difference, while managing our brand reputation and analysing complex information to make strategic decisions that secure essential funding for significant initiatives. Main duties of the job Bradford Hospitals Charity is the official NHS charity partner of Bradford Teaching Hospitals NHS Foundation Trust. We support the Trust's strategic priorities by funding additional equipment, research, training, and improvements to the patient environment that go above and beyond standard NHS provision. At the forefront of your responsibilities is our transformative £3 million capital campaign in partnership with the Sick Children's Trust, creating a 'home from home' within our outstanding Neonatal Unit at Bradford Royal Infirmary. This vital facility will allow parents to stay close to their babies throughout their hospital journey, fundamentally enhancing experiences for patients and families. In close collaboration with the Charity Director, you'll shape campaign strategies and lead communications efforts that showcase how our work makes a tangible difference. Your innovative approach will amplify our impact both within hospital environments and to broader external audiences, ultimately repositioning Bradford Hospitals Charity as the destination charity for our community through engaging content across all platforms. This comes at a pivotal time as the charity transitions to independence, presenting unique opportunities to establish a distinctive identity in the region. About us Our People Charter outlines the behaviours we can expect from one another and what you can expect from Bradford Teaching Hospitals Foundation Trust: We value people We are one team We care We're keen to meet people who share these values and are passionate about delivering the highest quality of care to our patients. Details Date posted 14 May 2025 Pay scheme Agenda for change Band Band 7 Salary £46,148 to £52,809 a year per annum Contract Permanent Working pattern Full-time Reference number 389-25-7185708 Job locations Bradford Royal Infirmary Bradford BD6 9RJ Job description Job responsibilities Strategic Leadership Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee Build the communications team, including training and development of staff including day to day supervision Manage the communications and marketing budget effectively Implements and proposes changes to communications policies that impact beyond their own area of expertise. Communications and Marketing Manage relationships with external suppliers and agencies for specialised design work and campaigns Oversee outsourced graphic design projects, ensuring brand consistency and quality Brief and coordinate with external creative agencies when required Develop and deliver creative, high-impact marketing campaigns that drive engagement and action Lead the charity's brand management and development Create compelling content across multiple channels for diverse audiences. Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision. Manage media relations and act as a spokesperson for the charity Oversee the charity's digital presence, including website and social media channels Develop and maintain relationships with key stakeholders, including NHS Trust communications team Plan and deliver internal communications to engage NHS staff with the charity Provide and receive highly complex, sensitive information where co-operation and agreement is required. Plan complex activities to manage campaigns Works within broad occupational policies, lead specialist for communications Holds a delegated budget. Campaign Management Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals Develop compelling case studies and impactful stories to raise awareness and drive fundraising Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances Monitor and evaluate campaign effectiveness using data-driven approaches Digital and Social Media Lead the charity's digital strategy Oversee social media presence and engagement Manage e-newsletter communications Analyse digital metrics and adapt strategies accordingly Brand and Reputation Act as brand guardian for the charity Manage crisis communications when required Protect and enhance the charity's reputation Ensure consistency of messaging across all channels Job description Job responsibilities Strategic Leadership Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee Build the communications team, including training and development of staff including day to day supervision Manage the communications and marketing budget effectively Implements and proposes changes to communications policies that impact beyond their own area of expertise. Communications and Marketing Manage relationships with external suppliers and agencies for specialised design work and campaigns Oversee outsourced graphic design projects, ensuring brand consistency and quality Brief and coordinate with external creative agencies when required Develop and deliver creative, high-impact marketing campaigns that drive engagement and action Lead the charity's brand management and development Create compelling content across multiple channels for diverse audiences. Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision. Manage media relations and act as a spokesperson for the charity Oversee the charity's digital presence, including website and social media channels Develop and maintain relationships with key stakeholders, including NHS Trust communications team Plan and deliver internal communications to engage NHS staff with the charity Provide and receive highly complex, sensitive information where co-operation and agreement is required. Plan complex activities to manage campaigns Works within broad occupational policies, lead specialist for communications Holds a delegated budget. Campaign Management Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals Develop compelling case studies and impactful stories to raise awareness and drive fundraising Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances Monitor and evaluate campaign effectiveness using data-driven approaches Digital and Social Media Lead the charity's digital strategy Oversee social media presence and engagement Manage e-newsletter communications Analyse digital metrics and adapt strategies accordingly Brand and Reputation Act as brand guardian for the charity Manage crisis communications when required Protect and enhance the charity's reputation Ensure consistency of messaging across all channels Person Specification Experience Essential Significant demonstrable experience in a senior communications role within a charity Track record of developing and implementing successful strategic communications and marketing plans Experience managing and developing high-performing communications teams Proven experience in brand management and development Demonstrable experience in campaign management and evaluation Proven experience in planning and delivering successful fundraising campaigns/appeals Strong track record in stakeholder relationship management Experience in crisis communications management Digital communications experience, including website and advanced social media management, including experience with social media management platforms like hootsuite. Desirable Experience in healthcare communications Experience in capital campaign management Experience in managing organisational change Digital transformation experience Skills Essential Excellent strategic thinking and planning abilities Outstanding written and verbal communication skills Strong analytical and problem-solving capabilities Proven project management skills Excellent stakeholder management abilities Strong financial management and budgeting skills Advanced keyboard skills and knowledge of how to use Microsoft packages is required as will need to create presentations and design official publications for the charity Excellent interpersonal skills Knowledge Essential Advanced digital marketing knowledge In-depth understanding of media relations and PR principles Comprehensive knowledge of marketing and communications best practices Understanding of charity sector communications Desirable Understanding of charity law and governance Qualifications Essential Degree in Communications, Marketing, Journalism, or related field or equivalent experience Professional qualification in communications or marketing (e.g., CIPR, CIM) or equivalent experience to Master's level Desirable Additional management qualifications Person Specification Experience Essential Significant demonstrable experience in a senior communications role within a charity Track record of developing and implementing successful strategic communications and marketing plans Experience managing and developing high-performing communications teams Proven experience in brand management and development Demonstrable experience in campaign management and evaluation Proven experience in planning and delivering successful fundraising campaigns/appeals Strong track record in stakeholder relationship management Experience in crisis communications management Digital communications experience, including website and advanced social media management, including experience with social media management platforms like hootsuite. Desirable Experience in healthcare communications Experience in capital campaign management Experience in managing organisational change Digital transformation experience Skills Essential Excellent strategic thinking and planning abilities Outstanding written and verbal communication skills Strong analytical and problem-solving capabilities Proven project management skills Excellent stakeholder management abilities Strong financial management and budgeting skills Advanced keyboard skills and knowledge of how to use Microsoft packages is required as will need to create presentations and design official publications for the charity Excellent interpersonal skills Knowledge Essential Advanced digital marketing knowledge In-depth understanding of media relations and PR principles Comprehensive knowledge of marketing and communications best practices Understanding of charity sector communications Desirable Understanding of charity law and governance Qualifications Essential Degree in Communications, Marketing, Journalism, or related field or equivalent experience Professional qualification in communications or marketing (e.g., CIPR, CIM) or equivalent experience to Master's level Desirable Additional management qualifications Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name Bradford Teaching Hospitals NHS Foundation Trust Address Bradford Royal Infirmary Bradford BD6 9RJ Employer's website https://www.bradfordhospitals.nhs.uk (Opens in a new tab) Employer details Employer name Bradford Teaching Hospitals NHS Foundation Trust Address Bradford Royal Infirmary Bradford BD6 9RJ Employer's website https://www.bradfordhospitals.nhs.uk (Opens in a new tab). Location : Bradford Royal Infirmary, BD6 9RJ Bradford, United Kingdom