Senior Brand Manager, Greenford, London. Leading and continuing to develop our brand strategy & plans for Belazu and Miso Tasty, you'll play a key role in brand building and commercial strategy and work closely with our innovation team on EPD & NPD. If you're ready to challenge the status quo and bring fresh ideas to the table, we want to hear from you. You’ll be a great fit if you… ✔️ Have a solid amount of experience in analysing brand P&L to swiftly identify and address issues and opportunities ✔️ Excel in crafting top-tier campaigns and content across various channels and touch-points, whether collaborating with our in-house creative team or externally. You’re creative with an eye for design ✔️ Can demonstrate a genuine passion for food, including restaurants & chefs ✔️ Possess strong data and analytical skills. You are comfortable digging deep into data and insights that will ultimately drive the brand and make recommendations from this ✔️Are motivated by injecting products with life. We’re looking for someone to play a pivotal role in the end-to-end process of product development, from briefing stage to on-shelf execution You won’t be a great fit if you… Prefer working in silos rather than collaborating closely with cross-functional teams to execute integrated campaigns and initiatives The prospect of raising the standard and continuously learning and developing does not excite you Lack expertise in copywriting. The successful execution of brand campaigns will be supported by your ability to craft persuasive messaging that strengthens our brand's positioning and drives engagement Know project management is not your strength, especially in the context of 360 brand campaigns About the Role: Key Responsibilities: Lead and continue to develop elements of our brand strategy & plans for Belazu and Miso Tasty – adapting where necessary to ensure we are on-track to achieve our ambitions & for Miso Tasty, as per local market nuances Be a brand guardian – internally and externally - for Belazu across all of our channels – helping us stand-out and look and feel consistent in everything we do, including our tone of voice Lead internal resources and external agencies to deliver communication and activation plans, ensuring that they are carried out to a high standard and that effectiveness measures are in place Work closely with sales & category insights to ensure alignment on brand, customer, and category strategy & implementation of actions. Monitor customer performance and build appropriate marketing plans. Be responsible for the setting, management and tracking of budget lines, demonstrating improved ROI Report on agreed KPI performance metrics and adjust activity to improve metrics. Manage one direct line report both from a day-to-day perspective and overall career development - helping them stretch and grow. About Us: Belazu has been a pioneer of supplying high quality, Middle Eastern and Mediterranean Ingredients within the UK’s Foodservice for over 30 years. We are an innovative leader in our field, with an energetic and high performing working culture. We have ambitious plans to grow over the next 5 years and take great pride in the values that form the spine of our business. This is a lovely opportunity to join a business with an impressive set of accreditations, from B Corp status to Gold standard Investors in People. We are a diverse team with a shared set of professional goals and social values that drive a hugely satisfying working experience. What we offer? 30 days annual plus 3 public holidays per annum Auto-Enrolment Pension, plus an enhanced pension option Discretionary annual bonus scheme Life assurance Cycle to work scheme. Employee benefits portal with retail discounts, GP service and financial support tools Volunteer days. Programme of social and team events Free parking on site Up to 40% discount on Company products Long service awards Subsidised Canteen ✍ Terms 40 hrs/wk i.e. 8am-5.30pm Mon-Fri (start and finish times flexible) with a 2 day/week office; 3 day/week WFH hybrid working model. Probationary period 3 months Annual salary review (our ‘movers and shakers’ are always rewarded) KPI related bonus based around challenging but achievable tasks related to the role Thanks for reading our job advert. We do our very best to bring to life what it’s like working as part of our team. Diverse teams really are the best teams. We want everyone to feel they can be themselves at work and develop their talents to the full. All colleagues are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully. We also know that sometimes some candidates may be put off applying for a job unless they think they can tick every box. If you are really excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… go on… why not give it a whirl? Good luck!