1.develop and implement marketing strategies 2.communicate with target audiences and develop customer relationships 3.source advertising opportunities and place adverts in the press or on the radio 4.work closely with in-house or external creative agencies to design marketing materials and distribute materials effectively 5.write and proofread marketing copy for both online and print campaigns 6.run social media channels, evaluate and review marketing campaigns 7.oversee and manage the marketing budget 8.track marketing performance and return on investment and prepare reports for management 9.organise and attend events such as conferences, seminars, receptions and exhibitions 10.maintain and update customer databases 11.conduct market research, monitor and report on competitor activity 12.develop relationships with key stakeholders 13.lead external agencies to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.