Job Description
Email Marketing Manager Opportunity, leading investment management brand! Hybrid working role: 3 days per week in the London office, 2 days from home. Exciting opportunity to spearhead email marketing strategy and operations at a leading investment management brand across diverse European investor segments (retail, intermediary, professional). Reporting to the Head of Digital Marketing for the region, you'll lead a small team of specialists, collaborating closely with various internal teams. Responsibilities of Email Marketing Manager: Orchestrate the planning and delivery of European email campaigns, spanning direct response, automated customer journeys, and essential service updates, working with a broad range of internal partners. Uphold adherence to local regulations, industry best practices, and brand guidelines in all email communications. Develop, implement, and oversee marketing automation initiatives and customer journeys aligned with our overarching marketing and business objectives. Mentor and guide a team of two email marketing professionals, fostering their ongoing growth. Govern and segment marketing data (personally identifiable information), ensuring accuracy and compliance with privacy and data management policies. Manage the end-to-end process of HTML email creation (design, build, testing, deployment) for campaigns and automated sequences via a leading marketing automation platform, optimizing for engagement and desired actions. Guarantee thorough testing and optimal rendering of emails across various email clients. Track and analyse campaign performance metrics, sharing actionable insights with the wider marketing team. Formulate recommendations for enhancing campaign effectiveness and streamlining processes. Proactively manage and improve marketing automation workflows, staying ahead of the latest trends and technologies. Plan and execute A/B tests to drive improvements in productivity, conversion rates, campaign ROI, and business growth. Collaborate with technical teams to resolve any platform-related issues. Continuously learn about industry developments and emerging technologies to ensure our email marketing remains cutting-edge. Experience required of Email Marketing Manager: Minimum of five years of relevant professional experience in email marketing ideally within financial services Bachelor's degree in Marketing or equivalent practical experience. Morgan McKinley. Location : London, Greater London, United Kingdom