At Spectrum Brands, we’re more than just a house of brands, we’re a global team united by a common goal: to make everyday life better for our consumers with our category-leading brands such as Remington, a global leader in personal grooming, haircare and styling solutions, and Russell Hobbs, iconic kitchen appliances designed to blend innovation with everyday functionality. We innovate with purpose and design with the consumer in mind, reaching millions across North America, EMEA, Latin America, and Asia-Pacific. Whether it's launching new products or elevating digital experiences, we aim to surprise and delight consumers every day. We’re on the lookout for a Global CRM Lead who’s passionate about building meaningful consumer relationships and unlocking the true value of first-party data. As part of our global digital marketing team, you’ll lead the charge in shaping and delivering CRM strategies that drive engagement, loyalty, and measurable impact across our portfolio of trusted brands. This is a pivotal role at the intersection of data, content, and technology - perfect for someone who is commercially minded, customer-obsessed, and experienced in personalisation on a scale. You’ll work across multiple regions, helping us grow our global CRM capability while enabling local teams to confidently deliver standout campaigns. If you're a strategic thinker who can roll up your sleeves and get stuck in, this is a brilliant opportunity to lead CRM innovation in a global, fast-paced environment. The Role Reporting to the Head of Digital Marketing, you’ll own the global CRM strategy across the full customer lifecycle, from acquisition and onboarding through to loyalty and reactivation. You’ll design campaign playbooks, map out automated journeys, and lead platform governance for tools like DotDigital and Klaviyo. You’ll also create and refine segmentation frameworks to enable personalisation across our brands and regions. Your work will inform campaign design, optimise journeys through testing and insight, and deliver best-in-class communications that build long-term value. As CRM maturity varies across our markets, a big part of your role will involve empowering local teams, equipping them with the tools, training, and guidance they need to execute effectively within a global framework. You’ll be the go-to expert, supporting capability building and championing best practices through playbooks, webinars and a global CRM community. And as we evolve our data strategy, you’ll help ensure that privacy, compliance, and consent remain front and centre - working with our tech, legal and analytics teams to manage data securely and responsibly. About you You will be a CRM leader with proven experience in digital marketing, loyalty or lifecycle communications, ideally in a global consumer brand or FMCG environment. Strategic by nature and hands-on in execution, you’re confident navigating between data, platforms and creative content. You understand the nuances of global-to-local enablement, and you know how to support teams with varying levels of maturity, translating complex strategies into clear, actionable toolkits. You will also be well-versed in CRM systems (especially DotDigital or Klaviyo), data flows, compliance, and consent frameworks. What sets you apart is your ability to champion CRM internally bringing clarity, structure, and excitement to the discipline. You’re curious, collaborative, and constantly learning—ready to bring innovation and insight into everything you do. Benefits 25 days holiday + Bank holidays Company Pension Annual Bonus Life Assurance Healthcare plan Colleague discount Hybrid working (3 days on site, 2 days WFH). Location : Greater Manchester, England, United Kingdom